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Seeking fresh ideas for your upcoming rail advertising campaign? Explore our Inspiration page, a rich source of imaginative and impactful rail advertisements from across the UK.

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Artwork Guidelines for Rail Advertising Campaigns

When creating artwork for rail advertising campaigns, it's important to adhere to specific guidelines to ensure your advertisement is effective and compliant.

Here are some general guidelines:

  1. Size and Resolution: Ensure your artwork matches the specific size requirements of the advertising space. High-resolution images are crucial for clarity, especially for larger formats.
  2. Legibility: Use clear, readable fonts and high-contrast colours. Remember that viewers may see the ad from a distance or in passing, so the message should be easily legible.
  3. Simplicity in Design: Keep the design simple and uncluttered. A straightforward message with a strong visual impact is more effective in a fast-moving environment.
  4. Brand Consistency: Maintain consistency with your brand's colors, fonts, and style to enhance brand recognition.
  5. Engaging Imagery: Use high-quality, engaging images relevant to your message. Visuals are often more impactful than text in a fast-paced setting.
  6. Call to Action: Include a clear call to action, guiding viewers on what steps to take next, whether it's visiting a website, scanning a QR code, or another action.
  7. Compliance with Regulations: Adhere to any specific regulations or guidelines set by the rail operator or local authorities, including restrictions on content (e.g., no offensive material).
  8. Cultural Sensitivity: Be mindful of the diverse audience in public spaces. Ensure your content is culturally sensitive and appropriate for all age groups.
  9. Digital Compatibility: If your ad will be displayed on digital screens, ensure compatibility with the technology used, including file format and aspect ratio.
  10. Proofing and Testing: Before finalizing, proofread your content for errors and, if possible, test the design mock-up in a simulated environment to gauge its effectiveness.

Remember, these guidelines can vary depending on the rail operator and the specific advertising space, so it's always best to consult with us for detailed specifications.

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