Guildford Train Station Advertising

Advertising at Guildford train station is a strong and efficient channel to showcase ads to important commuting audiences, primarily consisting of affluent professionals.

Up to 1.7 Million Passengers Every Year

Majority Of Rail Users Are Professionals Aged 25-54

53% Of Rail Users Have A Household Income Over £30,000 Per Year

High Dwell Time With Average Commutes Over 2 Hours

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Guildford Station Advertising

Guildford rail station, an integral nexus within Surrey's transportation network, serves passengers with efficient connectivity. Boasting a rich history dating back to 1845, it facilitates numerous routes, including direct services to London Waterloo and Gatwick Airport. The station has undergone modern renovations, enhancing the user experience with improved facilities and increased accessibility. Its strategic location and bustling activity make it critical for the mobility of commuters, tourists, and students from the University of Surrey.

High Daily Passenger Traffic

The UK's rail network carries over 1.7 billion passengers every year, offering a massive potential audience for advertisers.

Rail users spend an average of 2 hours and 11 minutes on trains each day, providing ample time for advertisers to showcase their message and increase brand awareness.

Highly Targeted Audience

The majority of rail users are aged between 25-54 and are from a professional demographic. This group tends to have higher disposable incomes and is more likely to be receptive to targeted advertising, making rail advertising an effective way to reach this group.

Rail advertising can also be highly targeted to specific locations, enabling advertisers to reach audiences in contextually relevant environments such as stations or specific train routes.

Engaging Formats

Railway stations offer a range of advertising formats, including:

  • Passenger Panels
  • Digital & Static Posters
  • Floor Vinyls
  • Ticket Gateways
  • Station Takeovers

A good rail advertising campaign will often use a combination of these formats to create a high-impact, multi-channel marketing campaign.

Experiential Opportunities

Train stations offer unique opportunities for brands to create interactive experiences for passengers through experiential advertising, including pop-up shops, product demos, virtual reality displays, and interactive games.

By engaging with passengers in this way, brands can create positive associations with their products, leading to increased brand awareness and customer loyalty in high-traffic areas.

Guildford Station FAQ's

Frequently asked questions about rail advertising.

The cost of advertising in train stations varies widely, typically ranging from a few hundred e.g. £400 to several thousand pounds e.g. £5,000.

Factors influencing the price include the station's location, the size and type of the advertisement, and the campaign duration.

Major stations in cities like London are more expensive due to higher footfall.

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Looking to learn more about Rail Advertising?

Please contact our team today with any questions or to schedule a call with an expert.