Runcorn Train Station Advertising

Advertising at Runcorn train station is a strong and efficient channel to showcase ads to important commuting audiences, primarily consisting of affluent professionals.

Up to 1.7 Million Passengers Every Year

Majority Of Rail Users Are Professionals Aged 25-54

53% Of Rail Users Have A Household Income Over £30,000 Per Year

High Dwell Time With Average Commutes Over 2 Hours

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Runcorn Station Advertising

Runcorn Railway Station, located in the industrial town of Runcorn in Cheshire, England, is an important transport hub in the region. Opened in 1868, it currently serves the Liverpool branch of the West Coast Main Line. The station has undergone several renovations, most recently upgrading its facilities to accommodate increased passenger demand. It provides frequent services to major cities, including London Euston, Liverpool, and Birmingham, facilitating seamless connectivity for both commuters and travelers.

High Daily Passenger Traffic

The UK's rail network carries over 1.7 billion passengers every year, offering a massive potential audience for advertisers.

Rail users spend an average of 2 hours and 11 minutes on trains each day, providing ample time for advertisers to showcase their message and increase brand awareness.

Highly Targeted Audience

The majority of rail users are aged between 25-54 and are from a professional demographic. This group tends to have higher disposable incomes and is more likely to be receptive to targeted advertising, making rail advertising an effective way to reach this group.

Rail advertising can also be highly targeted to specific locations, enabling advertisers to reach audiences in contextually relevant environments such as stations or specific train routes.

Engaging Formats

Railway stations offer a range of advertising formats, including:

  • Passenger Panels
  • Digital & Static Posters
  • Floor Vinyls
  • Ticket Gateways
  • Station Takeovers

A good rail advertising campaign will often use a combination of these formats to create a high-impact, multi-channel marketing campaign.

Experiential Opportunities

Train stations offer unique opportunities for brands to create interactive experiences for passengers through experiential advertising, including pop-up shops, product demos, virtual reality displays, and interactive games.

By engaging with passengers in this way, brands can create positive associations with their products, leading to increased brand awareness and customer loyalty in high-traffic areas.

Runcorn Station FAQ's

Frequently asked questions about rail advertising.

The cost of advertising in train stations varies widely, typically ranging from a few hundred e.g. £400 to several thousand pounds e.g. £5,000.

Factors influencing the price include the station's location, the size and type of the advertisement, and the campaign duration.

Major stations in cities like London are more expensive due to higher footfall.

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Looking to learn more about Rail Advertising?

Please contact our team today with any questions or to schedule a call with an expert.